Summer time in Pakistan and we decided to head up to the mountains and enjoy the fresh cool air! On 16th June 2011, our Lahore team set off on an official (non-business – just fun) trip to Naran and Kaghan. Starting at nearly 2 am, we set off to what are considered to be some of the most beautiful places in the world. 14 hrs and several cities later, we moved onwards from Abbotabad, enjoying the rain throughout which made it very pleasant. Our first stop was in Shogran, home to some splendid hill stations, beautiful lush green mountains and the most fascinating water falls; all providing breath...

Pyrspective was chosen by Mountain Dew to help launch the campaign for the sponsorship of the Fast & Furious 5 movie in Pakistan. While most of us here are great fans of the movie (yes, we all loved Fast5!), being able to work on the campaign itself was equally amazing for us. It has been an incredible past 2 weeks as we have managed to pull through against all odds and challenges to deliver a campaign complete with an online quiz, competition, social media and development; as part of the digital engagement for this campaign. 2 days into the campaign and well…. we are extremely happy...