Summer time in Pakistan and we decided to head up to the mountains and enjoy the fresh cool air! On 16th June 2011, our Lahore team set off on an official (non-business – just fun) trip to Naran and Kaghan. Starting at nearly 2 am, we set off to what are considered to be some of the most beautiful places in the world. 14 hrs and several cities later, we moved onwards from Abbotabad, enjoying the rain throughout which made it very pleasant. Our first stop was in Shogran, home to some splendid hill stations, beautiful lush green mountains and the most fascinating water falls; all providing breath...

Pyrspective was chosen by Mountain Dew to help launch the campaign for the sponsorship of the Fast & Furious 5 movie in Pakistan. While most of us here are great fans of the movie (yes, we all loved Fast5!), being able to work on the campaign itself was equally amazing for us. It has been an incredible past 2 weeks as we have managed to pull through against all odds and challenges to deliver a campaign complete with an online quiz, competition, social media and development; as part of the digital engagement for this campaign. 2 days into the campaign and well…. we are extremely happy...

What a World Cup it was for South Asia! Sri Lanka, Pakistan and India in the Semi-finals; 3 of the region teams and 2 hosts. It was no less exciting for the main sponsors, Pepsi. Their campaigns in the region were no less than impressive for the Cricket World Cup. Their continued support for the game and the players, combined with the passion they have shown for the game, was well appreciated throughout. Pepsi came up with a very ambitious and aggressive campaign for the World Cup 2011 for Pakistan on all mediums. While the streets were full with ‘Yeh Dunya Hai Dil Walon Ke’, Pepsi managed...

Thirds of the way into 2011, and it has already been a very exciting year for us at Pyrspective. We successfully executed multiple campaigns ICC World Cup 2011, got new accreditations, signed new partnerships with some leading organizations, organized our teams into specialist services and now, we are pleased to launch our new website. We are pleased to launch our new agency website; we have tried to keep it simple and to the point. It explain in few words what we can offer and a look in our portfolio to get a feel of what we have done. Over time, we hope to update it more proactively, give more...