What a World Cup it was for South Asia! Sri Lanka, Pakistan and India in the Semi-finals; 3 of the region teams and 2 hosts. It was no less exciting for the main sponsors, Pepsi. Their campaigns in the region were no less than impressive for the Cricket World Cup. Their continued support for the game and the players, combined with the passion they have shown for the game, was well appreciated throughout. Pepsi came up with a very ambitious and aggressive campaign for the World Cup 2011 for Pakistan on all mediums. While the streets were full with ‘Yeh Dunya Hai Dil Walon Ke’, Pepsi managed...

Thirds of the way into 2011, and it has already been a very exciting year for us at Pyrspective. We successfully executed multiple campaigns ICC World Cup 2011, got new accreditations, signed new partnerships with some leading organizations, organized our teams into specialist services and now, we are pleased to launch our new website. We are pleased to launch our new agency website; we have tried to keep it simple and to the point. It explain in few words what we can offer and a look in our portfolio to get a feel of what we have done. Over time, we hope to update it more proactively, give more...