Pyrspective helps Dew launch Fast5 campaign in Pakistan

Pyrspective was chosen by Mountain Dew to help launch the campaign for the sponsorship of the Fast & Furious 5 movie in Pakistan. While most of us here are great fans of the movie (yes, we all loved Fast5!), being able to work on the campaign itself was equally amazing for us.

It has been an incredible past 2 weeks as we have managed to pull through against all odds and challenges to deliver a campaign complete with an online quiz, competition, social media and development; as part of the digital engagement for this campaign. 2 days into the campaign and well…. we are extremely happy bunnies!

Users can log onto dew.com.pk/fast5 to participate in the ‘Dew Most Wanted Street Racer competition’, which includes an online Quiz thats runs weekly  for the next 4 weeks along with submitting their Dew artwork. Users can also log in via the facebook page on facebook.com/mountaindewpk to do take our Quiz without having to leave the social platform or submit their artwork. Artwork is being voted on by the most likes on the facebook page….. and if this was a mouthful, we took it a step further to integrate a shortcode SMS service which allows you to participate by sending a text supported by a WAP portal with Fast5 wallpapers and videos.

And we did all this in record time ; a big applause to our dev and creative teams – they are the best!!