Conversion and Roi Analytics

We provide this service for E-commerce sites and especially for lead generation websites. We are able to measure, analyze and test the website’s ability to convert a visitor to a valuable customer. Based on engagement, usability, click trails and content analysis, we are able to provide recommendations on how to increase the ‘purchase’ intent on the website that lead to more conversions.

As part of our analysis, we audit and benchmark price, product, post sales process, marketing, and other services involved in the purchase intent to get a clearer picture of the engagement on site and how it is affecting conversion or performance. Our ROI / Conversion Analysis would include the following factors:

• Audit the customer experience by reviewing the state of website
• Review web analytics to understand the customer flow and any potential issues hampering decision making progress
• Develop a detailed list of recommendations to improve usability of site, visitor experience and financial performance
• Benchmark the website across all KPIs and understand influential factors against each KPI
• Establish a roll-out or implementation plan for the recommendations based on immediate and long term ROI effects